---
title: "no-importance-puffery"
description: "Flags inflated claims about importance or status."
sidebar:
  label: "no-importance-puffery"
  badge: "Hard"
search:
  tags: [rule, static, detection]
---

| Property | Value |
| -------- | ----- |
| Kind | Hard rule |
| Engine | `phrase` |
| Tier | `static` |
| Severity | `error` |
| Intent | `detection` |
| Scope | `text` |

## Why

State the fact and let the reader judge whether it matters.

## Examples

<Columns cols={2}>
  <Column>
    **Flagged**

    The launch marks a pivotal moment for the company.
  </Column>
  <Column>
    **Better**

    The launch is the company's first paid product.
  </Column>
</Columns>

## Turning it off

```sh
lawlint --disable no-importance-puffery draft.md
```

Or durably, in `.lawlint/config.json` — see [Configuration](/docs/reference/configuration).